Beamr Imaging Ltd. Video Technology AMD EPYC 7742 Product Brief

Beamr serves the world's top Pay TV and streaming video distributors as the leading developer of CAE (content-adaptive encoding) and video optimization solutions that power superior video quality, high compute performance, and superior bitrate efficiency for managed services, streaming content distributors, TV networks and OVPs. Backed by forty-four granted patents, Beamr's perceptual optimization technology works natively inside our HEVC and H.264 video engines. CABR (Content-Adaptive Bitrate) is a revolutionary rate-control mode that enables the full original quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

Beamr solutions provide as much as a 35% network reclamation by reducing the file and stream sizes of video traffic with Beamr 4x and Beamr 5x H.264 and HEVC CABR enabled content-adaptive software encoders. Beamr offers the highest video quality at the lowest bitrate for telcos and TV networks and MSOs seeking to reduce video bandwidth utilization on the network backbone and edge.

As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC codec Beamr 5x and the H.264 video encoder Beamr 4x. CABR is the most effective way to ensure the highest video quality at the lowest bit rate. By activating CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for testing image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with human viewing results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.

The industry has enjoyed significant advances in software encoding, video codecs, and tools, meanwhile the pace of video growth on the network is expanding faster than the availability of CPUs, causing silicon encoding solutions using GPUs, FPGAs, and ASICs to come back into focus. Beamr silicon accelerated CABR encoding opens new opportunities with very low total cost of ownership for mobile, edge, and cloud applications. The work Beamr is doing on silicon is closing the gap between the high performance of hardware encoders, and the complexity of advanced algorithms like CABR which traditionally were only INFO able to be implemented in software on a CPU.

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